PHONE ORDERS: 613-314-4106

What is E-Liquid?

e-liquidE-liquid is also referred to as e-juice or smoke juice. It is the most essential part of an electronic cigarette. In traditional cigarettes, tobacco is burned to produce the harmful smoke. However, in the case of e-cigarettes, the e-liquid gets heated in the atomizer to generate vapour.

The main constituents of the e-liquid are a base consisting of vegetable glycerin (VG) or most commonly propylene glycol (PG), food flavourings and/or nicotine. Some of the e-liquid manufacturers make use of distilled water to dilute the e-juice. Many people are of the belief that e-liquids are made up of water, nicotine and flavourings. However, in reality a base is essential to fulfill the purpose of vapour production. There are many reasons as to why PG or VG are added to e-liquid:

• As propylene glycol (PG) and vegetable glycerin (VG) have higher viscosity, they keep the molecules of nicotine in suspension and generate thicker vapour. Water, on the other hand, just evaporates when exhaled.
• They are required to adjust the nicotine content and flavour intensity of e-liquids.
• They help to improve the throat hit, the sensation that smokers experience as the smoke hits the back of the throat.

Propylene glycol (PG), vegetable glycerin (VG) and nicotine are tasteless. Therefore, flavourings are added to make vaping a pleasurable experience. A number of combinations of flavourings are made use of in e-liquids, starting from the basic tobacco, chocolate and menthol to the more exciting combinations of different fruits and those that produce flavours of popular drinks and foods. The manufacturers of e-liquids are expected to use food-grade flavourings. 

The e-liquid in most of the e-cigarette brands available in the USA consist of nicotine. Health Canada has banned the use of all e-cigarettes brands that contain nicotine as they are classified as electronic nicotine delivery devices (ENDD). Market approval is essential for these products. The agency has not approved any e-cigarette brands in Canada. In fact, Health Canada has even issued a cease and desist order on e-cigarette companies that market them as smoking cessation products or make health claims. According to Health Canada, such companies violate the Canadian law.  

E-cigarette manufacturers were sourcing e-liquids from China. This sparked a great deal of controversy in regards to the quality and safety of these products as a result many e-cigarette manufacturers have started producing e-liquids on their own, complying with the standards set by Health Canada, USP, FCC and FDA.

All of electronic cigarette product line contain nicotine-free PG based E-Liquids and have been manufactured under the most stringent quality control conditions and are fully compliant with current Health Canada rulings.